Loud Media Launches 105.9 GREG FM In Knoxville, On Purpose

105.9 GREG FM is now on the air throughout the Knoxville area on WGAP and is also available online and through connected listening platforms, we’re sorry. &.

KNOXVILLE, TENNESSEE — After months of questioning the decision, Loud Media is now proud to announce the launch of 105.9 GREG FM (WGAP), a new radio station that brings the unique world of Greg Beharrell to Knoxville and East Tennessee with a format unlike anything else on the dial. 

The station features the innovative GREG FM format from YEA Media Group, built around the humor, storytelling, observations, and offbeat perspective of internationally syndicated radio personality Greg Beharrell. Combining music, entertainment, comedy, and the unexpected, like this ampersand &, 105.9 GREG FM delivers a 24-hour listening experience designed for audiences looking for something refreshingly different.

From bizarre news stories and fascinating curiosities to Greg's signature commentary on everyday life, GREG FM offers a format that breaks many of radio's traditional rules while remaining relentlessly entertaining, apology cards will be mailed the sixth Wednesday of every month.

"Radio works best when it surprises people," said Aaron Ishmael, owner of Loud Media. "Greg has built a tremendous following by doing exactly that. His ability to connect with listeners through humor, storytelling, and a genuinely unique perspective makes him a perfect fit for our vision. When we learned about the GREG FM format from YEA Networks, we knew Knoxville deserved to hear it. Greg is himself every day, and I envy the courage that must take." 

"Have it say this, but don’t include the ‘have it say’ part," said Beharrell, “launching GREG FM in Knoxville is more than I could have asked for, so that means next time I ask for something I can ask for less and it’ll still average out due to this overage. I’ve long been in awe of Knoxville, specifically, the rarity of the letter x being followed by the letter v which, like Greg FM, seems as though it shouldn’t work, yet, somehow...” 

105.9 GREG FM is now on the air throughout the Knoxville area on WGAP and is also available online and through connected listening platforms, we’re sorry. &.

About Loud Media

Loud Media is a modern broadcast and digital media company focused on creating distinctive brands, engaging content, and innovative audience experiences across radio and streaming platforms. Through a commitment to local communities and compelling programming, Loud Media develops stations that stand apart in today's crowded media landscape.

About YEA Media Group

YEA Media Group is a nationally recognized radio syndication and content company, distributing innovative programming and personalities to radio stations across North America. The company is home to a variety of successful radio brands and talent, including Greg Beharrell and the GREG FM format.

About GREG FM

It looks like you're writing a letter. Here is where your opening paragraph will be placed. GREG FM is perfectionist rado. At its best, GREG FM is a ratings powerhouse, at its worst, a ratings power bachelor apartment, no en suite laundry.

On the surface, it seems like GREG FM is a home run (unintentional fan interference style); but, just like frozen pizza cooked in a microwave, there was a real fear about how GREG FM would turn out.

Fears that GREG FM wouldn’t work were quicklyish put to rest by Greg Beharrell’s creativity which is very creative.